Katey Diniz

&mom

Flagship Case Study · Planning & Design

How might mothers in Kern County find local things to do without discovery becoming another job? The concept begins with a hypothesis: useful options exist, but finding and comparing them can feel fragmented. This planning work defines a product direction; it does not demonstrate demand.

A browse-first opening makes the county-wide inventory immediately available. A date-first opening foregrounds a day, but makes wide-range browsing less immediate. The proposed direction starts with browsing and keeps dates available as a filter. It is a design choice, not a validated result.

Two paired &mom mobile-layout schematics compare a recommended browse-first Discover feed with a date-first planner alternative. Both use generic illustrative opportunities and keep county-wide browsing, search, filters, event details, and three destinations visible. A boundary note says this is planning evidence, not a production interface or user-tested result.View full-size image
&mom planning comparison: a browse-first opening is paired with a date-first alternative to show the structural tradeoff in what receives priority first. · Recreated

The proposed journey moves from public discovery to activity detail, then asks for an account only when someone saves or plans. Calendar and external registration remain clear handoffs: a plan is not attendance, and the concept does not promise ongoing sync.

A planning diagram begins with public Discover and Event details stages, then forks. The private-actions lane contains sign-in when required, save for consideration, plan a specific occurrence, and My Plans, with a note that a plan is not attendance. The external-handoffs lane contains add to calendar and visit registration, with notes about no ongoing sync and no confirmation of external success. A footer says no public release, outcomes, or demand validation is shown.View full-size image
&mom planning journey: public discovery and details lead to a fork between private saving/planning and one-off external handoffs. · Recreated

This work does not demonstrate demand, direct intended-user research, release, implementation, public-user behavior, registration, attendance, benefits, or outcomes. Those remain questions for future research and testing.

Five-step &mom rationale map: start with a hypothesis; define a question for mothers in Kern County; compare browse-first and date-first openings; limit the event-first MVP; and keep account access and uncertainty explicit. The footer states that demand, release, and outcomes are not proven.View full-size image
The reasoning behind &mom's product direction: an initial discovery hypothesis, a focused question, an opening-layout tradeoff, and explicit scope and access boundaries. Recreated planning evidence, not a validated product result. · Recreated